:::ANTi:::
As a pop fan, I have
wondered why am I not some die-hard fan of Lady Gaga, Beyonce, Taylor Swift
and/or Katy Perry?
Instead I ended up
loving much of what Rihanna has been doing since Umbrella (it was a tragic
start to the love story with Pon De Reply). I still ask myself, why her? Her
vocals are not the greatest. Her artistic presence have been questioned,
especially with the barrage of writers her albums contain. The list can go on.
Something more than that has been the key focus. Not sure where to begin. It's
probably her carelessness attitude. I mean she does her own thing and
seamlessly is alright with it. Granted she is a mega pop star and I possibly
cannot know what it really is like to be one of the biggest name around the
world. That's all fine. But one cannot help be attracted to that mysterious
aura she has.
After the
unfortunate incident with Chris Brown, much has changed. You don't know if she
is the strongest person out there or whether she is simply a glass house,
waiting for that rock to crack open her everything.
I still can recall
some of those glorious times when her new singles would drop. Be it Only Girl -
which I actually thought was sung by a man, to We Found Love - making me
question its chart viability, to Diamonds - a refreshing change to her
otherwise streak of bangers.
Even as a fan, I
cannot help but feel much of her albums aside from LOUD and Rated R are full of
fillers. It feels amazing initially but then you realize it simply does not
stick around.
Where does Anti come
in here? Not sure where to begin. People - the vast majority considers the
album campaign a "disaster." To each their own, but one cannot refute
the innumerable circumstances that fit this description. Sad, but even I felt frustrated.
Wondered out aloud, what is she and her team doing?
Don't get me wrong,
the visuals from the album roll out has been some of her finest. Brings you to
the knees. Okay maybe a bit too dramatic but it has been compelling.
Frustrations rose when almost nothing indicated and gave away the very
important stake in this game - the music itself. We only really have a
beautiful album cover, 3 singles, that did their own thing and almost now set
in some distant past (albeit BBHMM started its own mini legacy), but overall -
we simply had nothing but some major speculations.
So when the news
broke that she is dropping "Work" w/ Drake mere days after shooting
the video and tweets in the lines of "Anti is complete", things
started to fall in place. I remember listening to Work during its premiere at
8AM and increasingly getting agitated because I simply could not decipher much
outside her mumbling. That's very ignorant of me because I now think the song
is top-notch.
Let me tell you why
this is important. There were countless times I second guessed her but she
definitely has the ear for some fantastic music - such as work. How
effortlessly I love it.
So I don't know what
made her put the album for free. There must be a reason. Let there be one. But
honestly for my own happiness and sanity, does it matter if it's free or not?
She is multi-millionaire, doubt this even remotely bothers her. If anything,
she will make so much more out of her endorsements and tours.
So how's Anti? It's
a lot. I actually just got Tidal, went to the washroom (being honest), and just
pressed played the album. I just gave it a genuine listen. It made me smile. It
made me happy. Like all the frustrations and wait for over 3 years has been
worth it in its own defining, cruel, meaningful way.
Critics are dragging
it, thinking it's a bait for awards and relevance among her peers. It might be
true. Or there might a better reason. Where she is finding her own niche. It
may be a niche that doesn't have a lane onto charts success. Maybe the lane takes
her to a highway that leads to her own wonderland. Her own land where she can
discover and grow. Find out what more she can bring, in her own way.
Like many of us
hopeful people out there, isn't that the
biggest goal? To find our own niche, regardless of what is expected of us? Like
you take a road less traveled, less known, in your own way, and you stumble, you
fall, you get ridiculed. But you also rightfully chose a path of your own. Like
it's so very…yours.
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